Yesterday I came across an infomercial running on a
lifestyle website. And, I was just amazed by what I saw! It was such an awesome
infomercial. Believe you me; you’d be astonished to see that. The quality of
infomercials made by various infomercial producers today has increased so much
that it’s now used by almost all commercial and non-commercial organizations
alike, for promotions and marketing.
The advent of 2D and 3D animation made it possible for the
infomercials to be made. It was a pretty smart way to bring in information and
commercial together – that’s how the term was coined ‘infomercial’: information
+ commercial = infomercial. All types of big, medium and small businesses have
been using infomercials for quite sometime now. The content of infomercials has
gone up higher both in quality and intensity. The quality has increased so much
that even non-profit organizations, the NGOs, the charities and various welfare
foundations are using it in a big way.
The role of infomercial producers has become very important
in this respect; it is what drives the fire into “the fiction” that’s carved
out in the form of an infomercial. In the recent times, we’ve seen the rise of
many big and small infomercial production companies.
Showboat Entertainment
Showboat Entertainment is one of the much revered companies
in this area. They have been in the industry for almost ten years and are
getting even better. Showboat has produced thousands of infomercials for
hundreds of brands in the industry. Quality has always been there in their
work. The testimonials speak a lot.
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