Friday, 28 September 2012

Rise of Infomercial Production


The role of infomercial producers has become very important in this respect; it is what drives the fire into “the fiction” that’s carved out in the form of an infomercial. In the recent times, we’ve seen the rise of many big and small infomercial production companies.

What are the factors which actually decide the cost of an infomercial? The answer would be:  There are many factors that drive the cost of an Infomercial Production.  While productions range widely, from $50,000 to over $500,000, there are several key questions that can be used to quickly determine a much more focused budget range. Length is pretty much important.

Infomercials are typically produced in the following lengths:  30 and 60 seconds, (short-form, or DRTV) and 30 and 60 minutes (long-form Infomercials).  Given that production of a short form Infomercial takes approximately 3 to 4 weeks, from concept to delivery, they can be produced on a smaller budget compared to long-form Infomercials.

Showboat Entertainment

Showboat Entertainment is one of the much revered companies in this area. They have been in the industry for almost ten years and are getting even better. Showboat has produced thousands of infomercials for hundreds of brands in the industry. Quality has always been there in their work. The testimonials speak a lot to show that they stand right at the front of infomercial producers’ royal row.

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