The role promotional videos play as a marketing tool,
promotional videos are often provided to prospective customers free of charge.
While in the past, a marketing video was often provided as a VHS tape, now
videos promoting various goods and services are usually provided in the form of
a DVD. In aggressive marketing campaigns, salespeople follow up with the
recipient of the promo shortly after enough time has passed for the video to
arrive and the prospect to view the presentation.
A promotional video can also be utilized at a conference or
exhibition with great effect. Non-profit organizations sometimes make use of a
promotional video. Because it is possible to produce these videos for very
little money today, it is possible to distribute them among potential patrons
who may become a source of consistent financial support.
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